We facilitate well-being and growth for individuals, families, and organizations by producing and sharing knowledge that inspires and prepares students to design, deliver, and manage meaningful experiences.
Experience Design and Management (ExDM) students specialize in the design, delivery, evaluation, and management of experience journeys. Our versatile graduates employ interdisciplinary design principles, management science, and positive psychology to deliver impactful experiences across diverse contexts including business, hospitality, tourism, and special events. ExDM majors design and manage customer journeys, employee engagement programs, events, and recreation experiences. Our graduates help individuals and organizations experience growth.